Weaver St. Brewery is a new venture for the creators of Reds True BBQ. I worked with a prominent London based studio to produce the concept, brand mark and lay the foundations for the larger brand. 

After a brief site survey, the identity was created consisting of a primary logo mark and secondary graphic element, both inspired by the brewery’s location and cladding. Further to this a bold logotype with a strong horizontal strikethrough was produced providing a minimalist take on the rebellious nature of the brewery’s creators. ⁠

For a brand offering of this scale, flexibility was key for future proofing against collaborations and products so various colours within a larger palette could be used on all merchandising, way finding and beer labels. 
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