Weaver St. Brewery is a new venture for the creators of Reds True BBQ. I worked with a prominent London based studio to produce the concept, brand mark and lay the foundations for the larger brand.
After a brief site survey, the identity was created consisting of a primary logo mark and secondary graphic element, both inspired by the brewery’s location and cladding. Further to this a bold logotype with a strong horizontal strikethrough was produced providing a minimalist take on the rebellious nature of the brewery’s creators.
For a brand offering of this scale, flexibility was key for future proofing against collaborations and products so various colours within a larger palette could be used on all merchandising, way finding and beer labels.