Challenge
Sweet Chick is renowned for its comfort-food-driven culinary experiences, blending Southern charm with New York cool. The brand is venturing into the world of ready-to-drink cocktails, expanding its signature hospitality to a portable, stylish format.
The ask was to create and produce a captivating packaging design for Sweet Chick’s new cocktail range, capturing the brand’s unique personality and delivering a memorable unboxing experience. The final packaging solution needs to celebrate the brand’s fusion of flavours and vibes, while appealing to a design-conscious, urban audience seeking an elevated cocktail experience on the go.
Insight
I had the pleasure on working on a project for Sweet Chick in NYC which is owned by none other than music legend NAS himself.
After the major success of restaurants across the State, Sweet Chick wanted to bring their popular cocktails to the market in quick service offer cans. Working with a prominent London based Studio, I led the concept for fun approachable and light hearted graphics that appealed to the existing patrons and life long fans of the brand.
The result is an evolution of the brand into the grab and go drinks market.
