Challenge
Old Tree Brewery is an innovative and vibrant collective that creates sustainable beverages rooted in tradition and craftsmanship. Known for their seasonal, living ferments and commitment to regenerative practices, Old Tree Brewery aimed to nourish both people and planet.
The ask was to create and produce a fresh, eye-catching design for the brewery’s core range. The existing label had become tired and suffered from low-resolution imagery that didn’t reflect the quality or ethos of the brand.
Insight
The final label design retains the essence of the original product but elevates its appeal to a modern, sustainability-conscious crowd. 30-40 individually illustrated botanicals wrap around and finish with a die cut wave to bring attention to key call outs at the back of pack.
