Old Tree Brewery had dated, drab and hard to read labels - for this rebrand I developed and designed a label system that works across multiple vessel sizes and colours to stand out on shelf. Keping nature at the heart of the collective was key, so I brought together to 30-40 individualy illustrated botanicals to wrap around and finish with a die cut wave to bring attention to key call outs.
Logo was also tweaked to streamline its presence in multiple layouts and printed goods.
