Challenge
Matchess Sports Bar is an energetic, contemporary sports venue that brings fans together to experience the thrill of live sports in a dynamic atmosphere. Combining the excitement of match days with quality food, drinks, and service - the branding felt generic and lacking boldness and distinction.
Solution
After several site visits, it was clear that a street kitchen sub brand was needed, as well as an updated palette. Social templates and numerous internal treatments such as wallpapers and art direction were implemented to provide comms clarity. Glassware, uniforms and poster walls were also created to give as much impact as possible. Head to their website to see more.
