As part of my continued working relationship with Heck, I have repositioned their Meat Free lines. In order to give more clarity to the consumer, I removed the term "Meat Free Magic" and uplifted the messaging with "Power to the Pea" and "Power to the Bean".
A high end colour pallete was created and glorious illustrations help describe the product visually.
Art Direction, copywriting, layout and design: Brewers Design Society
Illustrations: Created in house by Liv Moore.