Part of the ongoing relationship with Heck Food was to create a campaign for the new 60/40 range. 3 Awesome recipes across 6 products that targets flexitarians.
Creating engaging copy and a campaign aimed at healthy eaters, meat reducers and gym goers.
As a result the range has outperformed competitors nationally and has inspired major retailers to create own brands to support their offerings.
Services: Campaign, Packaging art direction, social ads, banner ads, copywriting, competitor audits