Casa Espresso approached me to update their brands tone of voice and copywriting. In order to refresh the information it was necessary to also bring a fresh
When I first began this project, I was struck by how dedicated Casa Espresso are to bringing the very best quality coffee beans to market.
This driven, no nonsense attitude became the core focus of the language used across the updated website. Key information on carbon footprint, barista training and origin traceability was highlighted and presented in a much clearer way so that customers can feel confident in what they are buying and who they are buying from.